Theme Update

Every now and then I decide to update my blog’s theme. It’s not that there was anything really wrong with the old theme, but I just like the change from time to time.

I think it’s the first time however that the blog is running a bright/white theme instead of the dark one. While I do like dark themes, the ones I’ve used in the past always made it feel like the theme itself is blending too much with the content. Maybe increasing the font color and adjusting some styling would have helped, but in some strange way, brighter themes also seem a bit more professional or more mature. I’m not trying to make this blog anything special, I just want to try something new.

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Greenlight has been broken for a while

Usually I tend to stay away from news that just broke, mostly because it seems so click-baity to write about it and often people are just panicking for no reason until a few days later when things are explained to them again more clearly. But this time, I just had a thought and wanted to tell it to whoever may listen.

News broke that Valve will be shutting down its Steam Greenlight system in favor or a new system called Steam Direct. With Steam Greenlight a developer had to pay an entrance fee of $100 and could then submit as many games as they wanted. From there on, the game was put into a queue with all the other games in the Greenlight system and people could up or down vote them, as well as leave comments. If a game reached the top 100 of the queue, there was a chance of your game being evaluated and Greenlit – the game was ready for release on the Steam platform. Steam Direct removes this voting process, as well as the random factor of getting picked or not. You fill out a form, you pay per game a fee and if everything is in order, you get your game onto Steam. It’s simple and “direct”, and a process one might have expected from the start.

Greenlight

Originally, Greenlight’s intention were really good, but similar to how people tend to find and use exploits in games, they also found and used exploits for Greenlight, until it became the norm and the system was left broken. The voting system for Greenlight is basically a weak form of a scheme used by drug dealers and other shady sellers: “If you can bring me X amount of buyers, you’ll get a shot for free”. The voting system was supposed to be a useful thing for both Valve and the game developers. It was supposed to be a place where you can drive attention towards your game, all the while getting it up the ranks and eventually published. But since Valve is not evil™ they didn’t force the voters to any commitment, which is where the exploitation began. Game developers soon realized that all you needed for passing Steam Greenlight was to get a lot of people to just press that “Yes” button. It doesn’t matter, whether those people actually like the game or not, they just need to be convinced somehow to press that button and optionally leave a comment.

Besides the issue of getting low-quality games onto Steam, the bigger issue for Valve is, that these boosted games won’t generate enough revenue, because even though a few hundred or thousand people said “Yes, I’d buy this game if it were on Steam”, only a very low percentage actually bought it once released. So Valve is left with your $100 and 30% of a couple of sales, but has to provide a very highly available service, fast connection, lots of bandwidth, update procedures, dealing with complaints, refunds, etc. In the long run, this will not work out for Valve, which is in my opinion why Steam Greenlight has been broken for a while and is now being shelved.

In most conversations I have read surrounding Steam Direct, the main focus has mostly been on the mentioned Dollar values. “$5000 is way too much!”, “$5k will kill small indies!”, “So expensive, I live in a 3rd country!”, you get the idea. While it certainly is true, that games of the concept mentioned above will have a hard time justifying a higher entrance fee, those are the kind of games Valve has little interest in publishing on Steam to begin with. If your game doesn’t sell, your game isn’t generating revenue for Valve to cover their costs. Since the voting system will be removed, game developers aren’t required to provide a pool of potential buyers anymore, as such Valve runs a higher risk of not getting any sales in at release. To counter balance this problem, they have to raise the entrance fee and restrict it to each game. Remember that when Steam Greenlight first came out, there wasn’t even an entrance fee, those $100 were only added after the fact, due to people just submitting anything and everything, as such it acted more like a spam-filter. The new fee, however large or small it will be, will have to pay for the actual services that Steam provides, but again Valve is not evil™ because they’ll most likely let you recoup that fee, by not taking a cut or a lower percentage cut for the first game sales. So if you are smart as a game developer, you’ll simple write that fee off as an investment, then try and bring enough buyers to the Steam platform and you gain back the invested money.

In conclusion, I find Steam Direct a lot simpler and clearer. You’re no longer at the mercy of people voting for you. Over the years I’ve voted for many Greenlight games and rarely made a purchase afterwards, as such I’m glad that this broken system is being replaced. The discovery phase and additional exposure you could get through Greenlight might take an initial hit, but I’m sure Valve will introduce a different section if it’s really missing.

Let me know what your opinions are on the topic, by either leaving a comment below or tweeting me @DarkCisum.

Thoughts: Social Media Customers

This is the first post of a new “category”. Every now and then I find myself thinking about some topic I find interesting. Usually I just tweet about it, but the space there is always limited, so for the future, when I have to say more about a topic, you’ll find a blog post here.

Nowadays there are many people who make a living with YouTube or other social media activities. In a sense these content creators “crowdfund” their income, meaning that the more followers, subscribers, viewers, etc. they have, the more value they can either extract directly from said audience or get paid by the platform given the value they have created.

Social Media

One problem that can be seen in different various on all of these social media platforms is that the newest post, video, etc. isn’t being distributed to every reader, subscriber, follower, etc. Personally I have heard the most from YouTubers that their newest video doesn’t reach all of their subscribers, which in turn generates less views and inadvertently means less money for the content creators. It can quite a pain, because it seems to happen unpredictably and the only way to notice it, is when either the view counter doesn’t go as far up as expected or when subscribers tell them, that it didn’t show up for them.

On the other hand exist platforms which don’t hide this picky distribution as much. The most prominent example would be Facebook. Facebook tells you explicitly, to how many people your posts will distributed and with a nice “Pay2Win mechanic” lets you pay Facebook, so your posts will be seen by more people.

When I see people complain about Facebook, YouTube, Twitter, etc. not acting the way they except it to, they seem to often forget or sometimes don’t even realize that the followers, subscribes, fans, etc. are in the first instance customers of the given social platform and they as content creator are only second in line. If something generates more money for the social media platform, for example promoting a trending video, then it doesn’t matter whether it will hurt your not so very important video.

Point being your followers and subscribers only become truly your customers, once you get them to sign up for your system. Be it a simple mailing list or an account on your site – the former is easier than the later. For mailing lists there are tons and tons of easy to use tools and services on the web. Most are free up to a certain degree and many have addons and extensions that allow you, to easily integrate them into your website.

Of course I don’t mean that you can’t reach people over social media platforms, I merely think it’s important to know and not get angry about it, that social media platforms will cater to their own business before thinking about your business.